Alfred’s Apartment has truly become a destination for the discerning gent, with a barber, boutique retail store and diner all huddled together in one handy location. The store stocks a carefully curated range of limited or hard-to-get brands, including its own exclusive label of functional basics that is designed by the guys and inspired by 1960s surf. The range is screenprinted locally and uses all local talent where possible. Once you have your threads sorted, finish your look at Alfred’s Barber, grab a bite outside at Alfred’s Diner and emerge from the man cave feeling sated and slicker than Don Draper.
