Stepping through the magical black-and-white threshold and into the beauty nirvana that is Sephora is quite the euphoric feeling. The glorious shelves are brimming with more than 40 of the world’s best cosmetic lines – you know, the ones you’ve only ever heard about in fairytales or seen on Instagram like Fenty Beauty by Rihanna, Huda Beauty, Kat Von D, Oaui, Sigma, ZOEVA, as well as plenty of the well-known prestige brands you’ve come to love.

The Robina store is the first location in Australia where you’ll find the industry-defining Virtual Artist technology, which allows you to virtually try on products – as in, you’ll be able to compare and ‘try on’ hundreds (yes, hundreds!) of  the latest colours, shades and must-haves without actually putting them on. What a dream. Back in 2016 we were graced with the coast’s first Sephora store at Pacific Fair, and we’re pretty delighted to see the doors open to another Gold Coast location.

Sephora at Robina Town Centre officially opens at 10:00 am on Thursday May 3.