Thankfully, there are more and more people becoming conscious of what they are wearing, how it’s made, what it’s made from, who is making it and where. While many of us fall into this category, a fair chunk of us would probably not give the ethical attributes of our underwear a second thought. La Luna’s pieces are made from sustainable organic cotton and are hand-dyed with all-natural botanicals to create unique colours and marbled effects – and there’s not a synthetic thread in sight.
La Luna launched in Byron Bay in mid-2017 with its flagship Wildflower collection, showcasing a series of comfortable, easy-to-wear bralets, bottoms and full pieces in soft tones like dandelion yellow, lilac and cinnamon. In a few weeks time, the latest collection called Daydreamer will be released, featuring a range of new styles in soft pink and earthy green tones. Time to make your underwear drawer ethical, sustainable and goddamn pretty? Head online for a gander.