Adored around the world for its bold designs and striking silhouettes, Valley Eyewear is not your typical optical range. Whether you were blessed with perfect 20/20 but need some new shades or you require a little added assistance, the brand-new flagship store in James Street Burleigh Heads is your new one-stop-optical-shop. Step inside the matte-black facade and you are greeted with a space that somewhat resembles a gallery, except here, the art isn’t contained within frames, the art is the frames. While shopping for new specs is rarely an enjoyable one, here, everything from the playlist, to the scent that lingers in the air (the same aroma that you’ll find at the Ritz Carlton in West Hollywood) is intended to deliver a completely enjoyable Valley experience. In need of an eye test? Pop in to see Eden, the onsite optometrist. Make an appointment in store here but walk-ins are welcome also.