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Say hello to the Will & Bear hat doing good things for the planet Say hello to the Will & Bear hat doing good things for the planet Say hello to the Will & Bear hat doing good things for the planet

Say hello to the Will & Bear hat doing good things for the planet

The good people at Will and Bear aren't just satisfied with making some of the most aesthetically pleasing hats going. Will & Bear's newest products, the Earth Hat and Earth Cap, have been developed with the aim of not only looking good, but doing good, too!


Encouraging fashion-forward folk to make a stand for what they stand on, the Earth Cap and Earth Bucket Hat are produced using natural materials, and are comprised with 55 percent recycled organic cotton and 45 percent recycled hemp – known as one of the most sustainable and durable fibres available. The buttery cord bucket hat and casual-cool five-panel cap in earth-toned shades of khaki are priced at $79 and $69 respectively, will 100 percent of profits from the sales of the headwear being donated to planet-conscious charities.

Australian hat sale profits are donated to Rainforest Rescue, an Aussie charity that maintains, restores, plants and purchases high conservation-value rainforest. Both charities are working towards a greener future, which befits the simple reminder on each hat – they are emblazoned with the phrase ‘Make Earth green again’ – a cheeky nod to a similar political slogan. Not only is your hard-earned cash going towards a great looking hat (that will likely last you forever), Will & Bear plant ten trees for each hat sale. You really can look good, and feel good doing it.



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