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Gold Coast label Life Apparel Co brings indigenous designs to life this summer Gold Coast label Life Apparel Co brings indigenous designs to life this summer Gold Coast label Life Apparel Co brings indigenous designs to life this summer Gold Coast label Life Apparel Co brings indigenous designs to life this summer Gold Coast label Life Apparel Co brings indigenous designs to life this summer

Gold Coast label Life Apparel Co brings indigenous designs to life this summer

Gold Coast-born fashion brand Life Apparel Co, known for collaborating with renowned and rising Aboriginal and Torres Strait Islander artists to create contemporary fashion collections, has released a new-season drop featuring a fun series of swimwear and clothing to brighten up your summer


The new Life Apparel Co collection features designs by artists Shara Delaney, Ailsa Walsh, Rachael Sarra, Yukul Art (Lara Went), John Smith Gumbula and Glen Mackie, with their works and stories translated into clothing, swimwear and accessories – there’s everything from trunks and sock for the gents, to dreamy one-piece swimmers and flowing kimonos for the ladies.

Also in the latest drop is super-fun inflatable pool floats, round towels and reusable coffee cups – aka everything you need this summer – which all feature bright and intriguing artist designs. Life Apparel Co sees fashion as a way of expressing and respecting Indigenous culture through an accessible, fun and positive approach, and the brand aims to keep the culture alive and strong by allowing everyone to wear ‘real stories’. The full range is available online now.



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