The new Life Apparel Co collection features designs by artists Shara Delaney, Ailsa Walsh, Rachael Sarra, Yukul Art (Lara Went), John Smith Gumbula and Glen Mackie, with their works and stories translated into clothing, swimwear and accessories – there’s everything from trunks and sock for the gents, to dreamy one-piece swimmers and flowing kimonos for the ladies.
Also in the latest drop is super-fun inflatable pool floats, round towels and reusable coffee cups – aka everything you need this summer – which all feature bright and intriguing artist designs. Life Apparel Co sees fashion as a way of expressing and respecting Indigenous culture through an accessible, fun and positive approach, and the brand aims to keep the culture alive and strong by allowing everyone to wear ‘real stories’. The full range is available online now.