If you consider yourself an ethically aware shopper who refuses to compromise on style or values, then the imminent launch of Melbourne-based label GAÁL is sure to have you prepping the credit card for an upheaval. Based on the three core principles of sustainability, ethics and transparency, the label aims to promote a more circular, regenerative model of fashion production. Founders Brianna and Mathew Gaal have considered every step of the manufacturing model to ensure their goods tread lightly on the earth. They strive to avoid plastics in their fabrics and packaging, instead endeavouring to use natural, compostable materials in their fabric, thread, buttons, interlining and even shoulder pads. All pieces are designed in Melbourne and manufactured by the label’s partner factory nearby, which adheres to strict regulations to ensure fair and safe working conditions. When the love affair with your GAÁL garment has come to a natural end – and if you don’t have time to compost, regift or resell – the forward-thinking company will even help you recycle your goods. Simply email them and they’ll shoot back a shipping label, plus give you $5 credit towards your next GAÁL purchase.
Pre-sale of the label’s very first collection kicked off in late May, offering an elegant assemblage of wintery delights. Take your pick from hip-length sweaters, high-waisted skirts, flattering flare pants, mid-weight double-breasted blazers and delicately soft blouses – all carefully considered to avoid ending up in landfill. For example, the Alana sweater is crafted from organic cotton (right down to the thread and label), which saves around 1500 litres of water compared to conventional cotton and enables composting, while the GOTS-certified organic cotton twill Kaia blazer is lined with plant-based, biodegradable cupro made from upcycled cotton waste, and finished with all-natural buttons, threads, fusing and shoulder pads that ensure every element is fully compostable. Head online to shop the label’s launch collection and have your parcel delivered in 100-percent recycled tissue paper and soy ink stickers.