Dear Friend & Co came to life from a friendship between model Adin Taylor and designer Jono Friend, who had a mutual desire to make a mark in the wild world of menswear with their own distinctive style. Armed with a little industry know-how and a helluva lot of passion, Dear Friend & Co. was born.

The label boasts an aesthetic that is a true reflection of themselves and the friends around them, featuring refined patterns, fun fabrics and eye-catching illustrations. With each piece, they aim to exude an authentic and effortless style. Much of the range really falls under the unisex banner, with key pieces like the pure cotton printed tees, the PostCard Part Shirt and the S.U.R.F Shorts popular in both guys and gals wardrobes.

Dear Friend & Co’s new Marmalade collection is out now – jump to the website to view and purchase.