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Byron Bay’s Auguste The Label swaps dreamy prints for hero tees in bid to combat bullying

Byron Bay’s Auguste The Label swaps dreamy prints for hero tees in bid to combat bullying

Usually, when we talk about Auguste The Label, we're dropping news about dreamy collections, must-have prints and season-defining pieces. Not this time.


The beloved Byron Bay brand has this week launched a campaign with a difference. The Hero Collection is designed to unite people worldwide with a series of adults and kids tees to support past, current and future victims of bullying.

Auguste’s creative director Ebony Eagles has designed these unisex Auguste Against Bullying ‘Hero’ charity tees – and 100% of the price tag of each tee will be donated to the National Centre Against Bullying and international organisation The Cybersmile Foundation. In true Auguste style, the tees are top quality, sustainably created from a blend of organic cotton and hemp. So, go on, be a hero and buy one – you’ll be standing up proudly to say that there’s no time or place for bullying, either online or offline. Head to the Auguste website to purchase.



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