White Claw’s much-anticipated Australian roll-out is all thanks to the clever folks at Lion Australia, owners of beverage brands like XXXX, Tooheys and Hahn, who have partnered with Mark Anthony Brands International to exclusively hawk the hard seltzer to us Aussie drinkers. A favourited sip among our millennial American friends, White Claw has become a cult product since launching in 2016, dominating the seltzer category in the US with close to 60-percent market share. It’s also become somewhat of a cultural phenomenon due to a few dedicated meme accounts and the sendup tagline – “ain’t no laws when you’re drinking claws”.
Marketed as a healthier alcoholic beverage, White Claw boasts fewer calories and sugar than other beverages (which we all know can have you feeling less than fresh the next day). Each can has just 100 calories, two grams of carbs and an alcohol content of 4.5 percent. Made from a delicious mix of sparkling water, triple-distilled spirit and natural fruit flavour, White Claw’s first wave of fizzy booze (set to debut in October) will come in three energising flavours – mango, natural lime and ruby grapefruit – with more to come. Speaking for ourselves, we can’t wait to throw back a couple of these refreshing bad boys under the summer sun.