When it comes to food, health and overall wellbeing, we all want the best for ourselves and our families. For Melbourne’s Daniel Kagan and Lia Gery that began to take on new meaning when Daniel transitioned into more of a stay-at-home dad role. He quickly discovered that maintaining a ‘healthy’ home was not only unsustainably expensive (more so once you factor in organic and ethically sourced products) but inconvenient and ultimately time consuming. Not one to walk away from a challenge, Daniel made it his personal mission to sort the wheat from the chaff in terms of dissecting misleading ‘healthy’ food labels and digging into nutritional tables, which, as you can imagine, was (is) extraordinarily time consuming. The upside to all of his digging is that it sparked the idea for a business – a business that did all of the hard work and research for you. A business that removed the tyranny of choice and presented only the best, at the best price. Conscious consumers, Part&Parcel is that business and it’s here to change your life for the better.

Part&Parcel is so much more than an online health food store. It’s a membership-based site ($60 for 12-months) that stocks non-perishable staples such as nuts, seeds, oils and rice alongside essential household products including cleaning supplies and toilet paper, as well as personal care products. The membership model means that Part&Parcel can offer products at near wholesale prices, which equates to an average of 40-percent less than traditional bricks-and-mortar health food shops. Think of it kind of like Costco meets Wholefoods, without the hectic shopping experience or having to buy 45-kilograms of washing powder in one hit. Part&Parcel is straight-forward, clean and simple and only offers one stock option per category so you aren’t overwhelmed with choice. As a consumer, you can shop safe in the knowledge that someone (Daniel) has done the hard yards to ensure every product’s health credentials have been tried and tested, thus saving you time and ultimately money. If you’re keen to get shopping, take a peek at Part&Parcel’s website here.