When Heidi Briggs embarked on her own organic whole-foods and chemical-free journey, she soon discovered that many of her childhood favourites were suddenly off the table. Saddened but also inspired, Heidi (who also happens to be a plant-based chef and mother), began formulating the new generation of sneaky snacks, only her version is a little healthier than the one you might remember. crum. is the chocolatey taste of your childhood, but better. Enjoy crum. floating in milk, brewed in your favourite mug for a winter-warming treat, sprinkled over ice-cream or spooned straight from the tin – you are the master of your own culinary destiny.
Lovingly handmade in Byron Bay, crum.’s philosophy captures the same textures and tastes you remember but uses healthy and allergy-friendly ingredients such as coconut sugar, cacao powder and maple syrup. crum. is proudly refined-sugar free, gluten free, dairy free, preservative free, GMO free, vegan and organic. Ready to crum.? Good news, you can buy it by the kilogram – shop the range here.
Image credit: crum. website